History was made on June 23, 1996, when “Stone Cold” Steve Austin uttered his famous “Austin 3:16” line, kicking off the exciting Attitude Era of WWE. Now, in 2026, we’re celebrating the 30th anniversary of his breakthrough win at King of the Ring and his ascent to superstardom. To honor this, Mattel has created an incredibly detailed figure as part of their Elite Collection. You might wonder if a figure can truly capture such a pivotal moment, and the answer is yes! Revealed at Mattel Creations 2026, the WWE Elite Collection “Stone Cold” Steve Austin Figure perfectly recreates the exact moment Austin coined his iconic phrase. It’s amazing that this legendary moment has been immortalized in collectible form.
Mattel’s new Steve Austin action figure features “TrueFX” technology, which perfectly recreates his facial expression from the iconic moment he delivered his famous catchphrase. This means every detail – from his eyebrow raise and tongue placement to the position of his teeth – is incredibly accurate. It’s a really impressive figure that both dedicated Mattel collectors and Steve Austin fans will likely want to add to their collections. You can see how the figure matches the original moment in the image below.
This figure features 25 points of movement and includes accurate, detailed versions of the throne, crown, and table, making it a great addition to any collection. See more detailed images of the WWE Elite Collection “Stone Cold” Steve Austin Figure below.
The WWE Elite Collection Steve Austin figure will cost $30, which is a great price for a piece of WWE history. You can find more information on the Mattel Creations website. Long live the King of the Ring!
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2026-03-19 22:06