Summary
- VF Corp. will sell Dickies to Bluestar Alliance for $600 million, ending a seven-year partnership.
- The sale signals a new direction for the iconic workwear brand, aligning it with Bluestar’s growing portfolio of streetwear-centric labels like Off-White.
VF Corp. has sold Dickies, its popular workwear brand, to Bluestar Alliance for $600 million, as reported by BoF. This sale concludes VF Corp.’s ownership of the brand, which began in 2017 when they purchased Dickies for $820 million.
Dickies is a classic American workwear brand, popular with everyone from construction workers to skaters and fashion icons. However, it hasn’t been doing well financially under its current owner, VF Corp., and is now undergoing a major restructuring, including moving its headquarters. This suggests significant changes are coming for the company, especially for its iconic 874 pants.
Dickies is a major win for menswear, uniquely blending durable work clothes with popular streetwear styles. Its strong cultural impact makes it a great fit for Bluestar Alliance, a company that’s been successfully combining high-end fashion with streetwear – they recently added brands like Off-White and Palm Angels to their collection.
This purchase signals that Dickies is prioritizing its connection to the culture it’s been a part of for years, and aims to strengthen its position within those communities.
Stay tuned to TopMob for the latest fashion industry insights.
Read More
- Gold Rate Forecast
- The Descent and Ascent of Financial Fates
- Molière’s AI ETF Farce: Three Acts of Financial Folly
- SWIFT’s Blockchain Gambit: 30+ Banks Chase 24/7 Cash Flow Dreams 🤑🚀
- Plug Power’s Surprising Surge: The Good, The Bad, and The Hydrogen
- A Closer Look at Dividend-Admiring Medtronic Amidst the Robotic Surgery Boom
- Plug Power: A Value Investor’s Diary of Hydrogen Hopes and Hubris
- The $1 Trillion Temptation: A Desperate Investor’s Guide to AI’s Abyss
- HYPE Goes Bananas 🍌: Hypurr NFTs Fetch More Than Your Aunt’s Antique Vase
- Warren Buffett’s Investment Wisdom: Turning $300 a Month Into $1 Million
2025-09-15 23:55