Taco Bell Adds First New Baja Blast Flavor in 20 Years: The Purple ‘Mountain Dew Baja Midnight’

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Taco Bell is set to launch another version of its famous Mountain Dew beverage, following the success of Mountain Dew Baja Blast introduced over 20 years ago. This time around, customers can enjoy a purple-hued version, dubbed Mountain Dew Baja Midnight, as an additional drink option to complement their Crunchwrap Supreme meals.

What Does Taco Bell’s New Baja Blast Flavor, Mountain Dew Baja Midnight, Taste Like?

For the very first time, Taco Bell is making its popular Baja Blast flavor range a permanent fixture. The new addition to this lineup is Mountain Dew Baja Midnight, which joins the original Baja Blast as a regular offering. Although this is a new flavor, fans can still expect the familiar taste they’ve grown to appreciate from Baja Blast. In a press release, Taco Bell describes this latest version as a “surprising purple twist on the well-loved tropical lime flavor,” blending original Baja Blast with passion fruit to create a unique taste experience.

Baja Midnight Is Taco Bell Purple

Taylor Montgomery, Taco Bell’s Chief Marketing Officer, stated about Baja Midnight that it has consistently fueled creativity, surpassed assumptions, and remains a key element of the Taco Bell experience. Fans have played a significant role in making it iconic, and their enthusiasm is what drives us to venture into new territory for the first time with Mountain Dew Baja Midnight. It’s unique, it’s purple like Taco Bell, and its taste is worthy enough to become a fan favorite.

The new purple-hued Baja Blast flavor might not immediately capture everyone’s hearts, but we can’t wait to take a taste and see if it’ll become a fan favorite!

For a Limited Time, You Can Get This New Baja Blast Flavor in Frozen Form (But the Regular Version is a Permanent Taco Bell Addition)

Beginning August 14, the Midnight flavor will join Taco Bell’s national soda roster permanently. However, until then, customers have the chance to purchase an exclusive super-chilled variant. Additionally, Taco Bell has announced a unique Mountain Dew Baja Midnight Freeze promotion.

How might devoted fans respond to this latest beverage? For many Taco Bell aficionados, Mountain Dew Baja Blast and Taco Bell are inseparable, just as Taco Bell and the color purple are synonymous. Even if they prefer the original taste, it won’t sway their decision. In true fashion of every devoted Taco Bell fan, they will likely order excessively and end up getting both.

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2025-08-13 22:06