Sydney Sweeney is generating buzz with her new lingerie campaign for her brand, Syrn. The collection, named “Comfy,” will be available starting March 4th. For the campaign, Sweeney puts her own spin on the trendy “peek-through” lingerie look, and she also debuted a noticeably darker hair color, according to InStyle.
Photographer Jess Wasson shot Sweeney in outfits featuring layered clothing, including visible bras. For a bold look, she wore a black bra over a white one, and mirrored this by layering black high-waisted underwear over white bottoms.
I was so impressed seeing how Zendaya styled that peek-a-boo bra trend in her recent campaign! She showed off so many different ways to wear it, subtly revealing the white bra beneath her black outfits from every angle – it was really clever and chic.
View this post on InstagramA post shared by SYRN by Sydney Sweeney (@syrn)
For this photoshoot, Sweeney moved away from her typically glamorous style and went for a more natural appearance. She dyed her hair a rich brown with delicate golden highlights around her face. Her makeup was kept soft and understated, emphasizing her freckles with a touch of black eyeliner, matte lipstick, and a peachy blush.
View this post on InstagramA post shared by Sydney Sweeney (@sydney_sweeney)
According to Syrn, the collection features neutral, black, and white colors and is built around three distinct personalities: the Seductress, the Romantic, and the Playful.
Sweeney is also incorporating this layered fashion trend into her casual style. Last month, she was seen wearing low-rise, wide-leg jeans with the waistband of her Syrn boxers visible. She completed the outfit with a light blue shirt left open in the front, pointed white shoes, and styled hair.
View this post on InstagramA post shared by SYRN by Sydney Sweeney (@syrn)
The campaign keeps showcasing how Sweeney shapes fashion and lingerie, demonstrating her ability to combine striking looks with comfortable, everyday styles.
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2026-02-28 14:14