Sydney Sweeney Turns up the Heat With a Stripped Down Look in New Syrn Campaign

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Okay, let’s talk about Sydney Sweeney‘s latest promotional video for her lingerie line, Syrn. Honestly, it’s making waves online, and it’s easy to see why. She dropped a series of really striking clips yesterday showcasing the new ‘Comfy’ collection. I watched it, and it’s definitely a bold move – we’re talking minimal outfits, everything from basic tank tops and underwear to some seriously daring shots of her in sheer tights, draped over a chair. It’s provocative, yes, but also feels very much in line with the brand’s aesthetic. She knows how to get people talking, and this video is proof.

The new ad campaign has a dreamy, film-like quality and showcases the actress’s shift from a popular Hollywood star to a businesswoman. The video uses artistic visuals, including intimate scenes of her relaxing and wearing subtly colored clothing, to emphasize the brand’s message of natural self-assurance.

Sweeney announced the launch date of March 4th with the caption, Do What Makes You Naked. This follows the incredibly successful debut of her brand, Syrn, in January, which gained worldwide attention thanks to a bold marketing strategy.

During the initial launch, her team covered the Hollywood Sign with dozens of bras, a move that went viral and sparked both praise and debate. The first collection, “Seductress,” sold out quickly, demonstrating strong support for her business from her large fanbase.

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Sydney Sweeney is successfully balancing her growing fashion business with a thriving acting career. She recently earned praise for her portrayal of boxing legend Christy Martin in the film Christy, winning a Virtuoso Award at the Santa Barbara International Film Festival. The movie showcased her impressive physical transformation to play the 90s champion and is being called one of her best performances yet.

Currently, audiences can also see Sweeney in the hit psychological thriller The Housemaid, directed by Paul Feig, where she stars alongside Amanda Seyfried and Brandon Sklenar. The film has earned over $385 million globally and has been renewed for a sequel, The Housemaid’s Secret. Sweeney will not only reprise her leading role but also serve as an executive producer on the new film.

The actress has a packed schedule this spring. Fans can look forward to the premiere of Euphoria season three on HBO on April 12th, bringing her back as Cassie Howard. She’s also gearing up to film Scandalous, a movie where she’ll portray classic Hollywood star Kim Novak, with direction from Colman Domingo, a former colleague. Plus, she recently launched her own production company, Fifty-Fifty Films Inc., following the end of her business relationship with her ex-fiancé.

Besides her work in films, Sweeney is also involved in several upcoming projects. She’s starring in a live-action Gundam movie for Netflix with Noah Centineo, and she’s also part of a new version of the classic adventure comedy That Man From Rio, which will be directed by Justin Lin.

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2026-02-27 17:15