Sydney Sweeney is generating buzz with a new campaign for her lingerie line, Syrn. She recently posted photos showcasing the latest collection, featuring nude-toned underwear that appears almost invisible. The images, shared on Syrn’s Instagram, are notable for their minimalist and natural aesthetic.
The post’s caption described the items as incredibly soft, perfect for relaxing. It featured the ‘Do What Makes You Naked’ collection, which is part of the brand’s fourth ‘Comfy’ line.
The collection emphasizes comfortable, soft materials and calming neutral colors. Pieces like cotton tanks, bralettes, and high-waisted briefs are designed to feel incredibly comfortable, like a natural extension of the body. The overall look is relaxed and focuses on comfort, achieved through warm lighting and simple styling, rather than a glamorous aesthetic.
View this post on InstagramA post shared by SYRN by Sydney Sweeney (@syrn)
People have noticed the new campaign really captures Sydney’s personal style – it’s all about comfortable, effortless looks. By modeling the collection herself, she’s demonstrating how involved she is in building her brand’s image. Syrn is establishing itself as a brand that blends lingerie and loungewear, focusing on creating comfortable, everyday pieces.
I’ve been following Sydney’s career, and it’s amazing how she juggles everything! I recently saw pictures of her in Portugal – she was at a Sporting CP match with her co-stars, Leo Woodall and Matthew Goode. They were having fun on the field after the game. They’re all filming a new adaptation of Edith Wharton’s novel, The Custom of the Country, which I’m really excited about!
She’s returning for another installment of The Housemaid and will also star in and help produce a new Barbarella movie for Sony Pictures, directed by Edgar Wright. Additionally, her thriller Eden, which features Jude Law, Ana de Armas, and Vanessa Kirby and was directed by Ron Howard, is now available on streaming services after a limited release in theaters.
Sydney Sweeney is building a successful career in both the fashion world and the film industry, balancing her growing business with major acting roles.
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2026-02-28 20:45