Pas Normal Studios and JJJJound Reimagine Contemporary Cycling Culture

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Summary

  • Copenhagen’s Pas Normal Studios and Canada’s JJJJound are launching their first collaboration on June 19
  • The line includes a co-branded jersey (men’s and women’s), black bibs, a white mesh base layer, socks, and a matching bidon, all designed for aerodynamic cycling performance and comfort with minimalist branding

In an eagerly awaited collaboration that beautifully combines the classic traditions of cycling with modern aesthetics, Copenhagen-based high-end cycling apparel company Pas Normal Studios unveils its first product launch in partnership with Canadian brand JJJJound.

This partnership centers around a distinctive joint jersey adorned with a sublimated image of Claude Monet’s famous Impressionist landscape. The lush, evocative artwork captures the romantic, rustic essence that has long been associated with cycling aesthetics, providing a striking contrast to the urban landscapes where contemporary cyclists typically train and ride. This artistic focal point serves as a powerful symbol of the collection’s unique vision. As Justin and his team at JJJJound have demonstrated impressive skill in their collaborations, always maintaining precision and restraint, and their minimalist style resonates deeply, Karl-Oskar Olsen, creative director and co-founder of Pas Normal Studios, expresses admiration for their work. He emphasizes the inspiration behind this collaboration, stating that the focus on Monet’s painting and the heritage feel resonated with him, sparking his creativity and enthusiasm as he appreciated the depth and attention to detail in every aspect of the project.

The branding of this collection skillfully blends vibrant imagery with understated elegance, creating a unified line that appeals to the discerning cyclist. Notable items are the stylish jerseys for men and women, along with men’s and women’s Mechanism Bibs in black, a fresh white mesh Underlayer, performance-focused Socks, and a coordinating Water Bottle. Each piece aims to capture the rich, expressive heritage of cycling while offering contemporary updates for today’s rider.

Starting from June 19, 8 a.m. Eastern Time, the collaboration between Pas Normal Studios and JJJJound can be purchased worldwide on both pasnormalstudios.com and jjjjound.com.

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2025-06-18 10:26