
As a gaming enthusiast, I’ve always been captivated by the journey of G-Star, a brand born in the heart of Amsterdam back in 1989. The mastermind behind this edgy denim and streetwear powerhouse was none other than Jos van Tilburg. Remember those iconic Elwood pants that hit the scene in ’96? Well, they’re part of G-Star’s rich history!
Exciting news is on the horizon – their debut collection, drawing inspiration from the legendary Elwood pants, will be unveiled at Paris Fashion Week next January. As a kid, growing up just outside of Amsterdam, I always admired G-Star as a symbol of Dutch pride. Now, being part of this legendary brand makes me incredibly proud!
Two years ago, G-Star Raw was acquired by WHP Global, the same company that manages other iconic brands like Bonobos and Rag & Bone. The future looks bright for G-Star as they continue to push the boundaries of denim fashion!