Nintendo’s Kirby Teams up With Heinz for Limited-Edition Ketchup

Summary

  • Nintendo’s Kirby is teaming up with Heinz Japan to release limited-edition Kirby-themed ketchup bottles
  • Alongside the ketchup, Heinz Japan is offering 1,000 exclusive embroidered Kirby keychains with the Heinz logo
  • The collaboration leverages the “Maxim Tomato” health item from Kirby games

In an unexpected yet delightful collaboration that’s sparked enthusiasm among gamers and food enthusiasts alike, Nintendo’s adored pink character Kirby is teaming up with Heinz Japan once more. This month, they plan to unveil a limited series of Kirby-inspired ketchup bottles and unique keychains, marking a partnership that truly encapsulates the idea, “The perfect match: Maxim Tomato meets tomato ketchup.

On more than one occasion, Kirby has taken a bite out of the condiment industry. In 2024, Kirby starred on ketchup packets in a partnership with Heinz Japan, and now this creative team-up is being expanded upon by HAL Laboratory (Kirby’s developer). The basis for this charming collaboration lies in the “Maxim Tomato,” a health-restoring item that Kirby uses frequently in his games. This ties neatly into Heinz’s famous ketchup, which is packed with tomatoes worldwide.

As a devoted fan, I’m thrilled to share that in June 2025, Japanese supermarkets and convenience stores will be graced with three exclusive Kirby designs, accompanied by a charming appearance from Waddle Dee! These special edition bottles, featuring Kirby and Waddle Dee amidst tomatoes and burgers within Heinz’s iconic Keystone logo, are nestled inside familiar 420ml upside-down ketchup containers priced at approximately $2.65 USD each. With their limited availability, these collectible items will surely become a cherished addition to any fan’s collection.

In addition to the excitement of collecting, Japanese consumers stand a chance to snag one of 1,000 unique Kirby keychains embroidered with the Heinz logo as part of a special promotion. These coveted keychains will be given away to lucky winners through a social media contest on Heinz Japan’s official X account.

あれ?カービィとワドルディが…

— ハインツ (@HeinzJapan) June 6, 2025

/​#星のカービィ が #ハインツ ケチャップに再び登場!!
\​

今度は逆さボトルケチャップに登場✨
3種類のカービィに、ワドルディも!
6月から順次発売開始🍅

みんなはどれが欲しい?👀#ハインツカービィコラボ

— ハインツ (@HeinzJapan) June 9, 2025

Wow, I’m excited to share some news! From Heinz, a collaboration with “Star Fox” character Kirby is appearing in a new package for the Tomato Ketchup Up-side Down Bottle! In this edition, Kirby is designed in three different poses. It looks like our friends will also be featured too! Scheduled for release starting June 2025, it’s definitely something to look forward to!

— 星のカービィ (@Kirby_JP) June 9, 2025

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2025-06-13 11:56