McDonald’s Unveils Futuristic “Mood-Engine” at Admiralty Station in Hong Kong

by

Summary

  • McDonald’s Hong Kong unveils a redesigned flagship at Admiralty Station featuring a dynamic “Mood-Engine”
  • The 22-meter digital installation responds to customer energy with lighting, animation and McDonaldland characters
  • Designed by Landini Associates, the project celebrates 50 years of McDonald’s in Hong Kong

McDonald’s has launched its most innovative store to date at Admiralty Station, Hong Kong, featuring a fresh “Mood-Engine” design by Landini Associates. This new design, named “Ray-Naissance”, pays tribute to the founder Ray Kroc as it celebrates 50 years of McDonald’s in Hong Kong and 70 years since Kroc opened his first restaurant in the U.S.

As a gamer, I’d say: “I’ve heard tales about one of the most bustling McDonald’s worldwide, the Admiralty outpost. Now, it’s been reimagined as an expansive flagship, humming with life thanks to ‘Loco-Motion,’ a 22-meter-long digital marvel that adapts its lighting, color, and animation to mirror the restaurant’s vibe throughout the day. McDonaldland characters leap into action, and the design responds dynamically, creating an electrifying blend of playful branding and cutting-edge modernity.

The Mood-Engine concept, designed to adjust instantly to customer emotions and requirements, symbolizes McDonald’s growing influence in bustling urban areas, as suggested by Landini Associates. The redesign’s goal is to establish an enduring benchmark for interior investment, offering a visually adaptable, locally relevant, and emotionally captivating design.

This project covers comprehensive brand strategy and interior design, incorporating elements like graphics, navigation systems, signs, digital screen animations, and even staff attire. It represents McDonald’s most engaging atmosphere to date, hinting at the future direction of fast-food dining.

Read More

2025-05-29 09:25