Summary
- Malbon Golf has established its China headquarters in Shenzhen through a strategic joint venture
- The brand aims to reshape golf perceptions by positioning it as a lifestyle activity rather than an elite pursuit
- The expansion will include China-exclusive collections, local collaborations, and community events
Malbon Golf, a popular golf apparel and lifestyle brand, is expanding internationally with a new headquarters in Shenzhen, China. They’ve partnered with TKG Lifestyle to establish this base, aiming to become a major player in the booming golf scene across Asia.
Malbon Golf, created by Stephen and Erica Malbon, is known for modernizing the classic sport by combining it with fashion, music, and art. Their new office in Shenzhen, opening this September, will be a central point for design and distribution throughout the region. Choosing Shenzhen, a leading city for both technology and style, is a key part of Malbon’s plan to make golf more approachable and seen as a fun, social activity for everyone, rather than just for experienced players.
This expansion comes at a perfect time, as more young people and women in China are taking up golf. Malbon intends to grow its loyal customer base through partnerships with local businesses, special product lines designed for the Chinese market, and a membership program offering access to events and tournaments. Opening a headquarters in Shenzhen demonstrates Malbon’s dedication to becoming a globally recognized lifestyle brand, built around its unique style and approach. You can see photos of the new China headquarters above and below.
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A post shared by Erica Malbon (@ericamalbon)
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2025-09-25 11:56