In their SS25 collection, titled “Embrace the World”, Wax London uses tranquil indigo blues reminiscent of serene American landscapes, earthy shades of sandstone, and laid-back linen suits as its primary themes. This line is a tribute to the multicultural experiences and human connections that have shaped the brand since 2015.
The foundation of this collection’s daytime colors consists of light shades of blue, pink, and beige in their linen suits. As we transition to evening wear, the tones become richer, featuring deep browns and a dark navy. The collection is further accentuated with striking Jacquard jackets sporting bold, reimagined patterns such as the Wax jigsaw design.
The assortment also honors the brand’s approaching 10th milestone. “The hard work put forth by the team has led to a creation that I take great pride in sharing. It represents our most robust Spring line yet, and our simultaneous campaign mirrors this strength,” stated Tom Holmes, creative director and founder. “Our brand has continued to grow, and I am eager for what the future brings in 2025 for us and our community.
In a blend of tribute and affection for vintage Hollywood cinema, Wax introduced its boldest project yet – the campaign video titled “Love On The Run“. Drawing inspiration from the films of Holmes’s youth, this movie features characters Ben and Coral embarking on a road trip through the stunning landscapes of California, all while wearing the latest collection, Wax SS25.
The SS25 line from Wax London is currently up for grabs at retailers across the US and online at their official site. Prices in this collection vary; you can find essentials like socks and undergarments starting at $26 USD, while a stylish brown suede jacket costs $815 USD. For a sneak peek, be sure to check out the clips from the “Love On The Run” campaign located above.
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2025-02-21 01:26