Kiko Kostadinov Unveils ASICS Novalis Season 3

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Summary

  • ASICS Novalis Season 3, led by Kiko Kostadinov, features new GEL-STYRAX mules, knitwear, and retro-inspired apparel with distinct patterns and contrast stitching.
  • The collection, which celebrates a hands-on approach to creative work, is available now at Kiko Kostadinov’s webstore and flagship stores.

Okay, so ASICS Novalis, the line designed by Kiko Kostadinov, just dropped their Fall/Winter ’25 collection, and it’s seriously cool. They’re really leaning into these bright, almost psychedelic patterns woven right into the clothes, and a lot of the pieces have bold, contrasting stitching. It feels like they’ve taken everything they’ve done before – making stuff that’s practical, super comfy, and has that unique Kostadinov vibe – and just pushed it further with some really interesting shapes and a ton of fun colors and patterns. It’s definitely a step up!

The new ASICS Novalis GEL-STYRAX is making waves with two fresh color options and a striking geometric diamond design. This mule-style sneaker is available now through Kiko Kostadinov’s website and will be released on the ASICS website on September 25th for $250. Inspired by the TRANSCEND series – which focuses on the connection between training and nature – the shoe features graphics taken from vintage ASICS shirts all over its upper. Long Tiger Stripes give a sense of movement, while cut-out sections reveal a textured lattice underneath. For comfort and support, it includes FF BLAST™ PLUS cushioning and a TRUSSTIC™ heel unit.

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The collection also includes knitted accessories like gloves and beanies, alongside co-branded caps. These items feature the same diamond patterns as the GEL STYRAX shoe, in fall-inspired colors like orange, brown, gray, green, and blue. The apparel, including sweatshirts with visible stitching and unique collars, draws inspiration from 1990s fashion with its cool colors and retro style.

Photographer Jason Evans captured a series of portraits showcasing the workspaces of artists and craftspeople in London and the surrounding areas – a region that holds personal significance for designer Kostadinov. The photos feature individuals like ceramicist Vivien Lee, artist Xavier Leopold, and designers Raiheth Rawla, Ash Appadu, and Claire Orme, and offer a glimpse into the distinctive settings and dedicated work behind their crafts.

The latest collection from ASICS and Kiko Kostadinov, Season 3, has just launched and is available now online at Kiko Kostadinov’s website, as well as in their stores in Los Angeles and Tokyo.

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2025-09-24 23:56