Kid Cudi Releases First Drop of His WZRD Brand

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Summary

  • Kid Cudi new WZRD label releases its first drop
  • WZRD was first announced in 2023 as WZRD CWBY
  • Pusha T stars in the campaign for WZRD’s first collection

Under the new moniker WZRD, Kid Cudi’s own brand is set to debut its initial release today, following an earlier announcement in 2023 as WZRD CWBY. After a brief rebranding process, WZRD by Kid Cudi is now ready to unveil its first collection.

In a post on Instagram, Kid Cudi announces the first release of his WZRD collection, stating that the full line will be available May 2nd at 7 PM PST in the US or May 3rd at 11 AM JST in Japan. The collection includes a letterman jacket, crew neck sweaters, t-shirts, hoodies, and sweatpants, all bearing the WZRD branding and a mystical cartoon wizard as the key graphic. A link to purchase the items will be available soon.

Kicking off Season 1, the official website highlights a video series with Cudi and Pusha T as the main stars. Displaying their close bond while showcasing Cudi’s latest clothing line, the collection goes live online on May 2 at 11 p.m. Eastern Time.

 

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2025-05-02 10:55