Justin Bieber Teases New Brand SKYLRK

Justin Bieber continues to stay active, particularly on Instagram, where he’s been sharing clues about his latest venture, the brand SKYLRK.

Initially revealing what seems to be his newest multifaceted fashion line, footwear, and accessories brand, Bieber is delving into his alternate persona for this new endeavor. Back in 2018, Bieber posted a picture of himself and Bella Thorne with the caption, “Introducing SKYLARK TYLARK (my alter ego) featuring @bellathorne.” The brand is said to have been established in 2023 by Bieber and Pink Dolphin founder Neima Khaila. In his recent social media teaser posts, Bieber shared a news article that depicted himself and Finn Rush-Taylor, a 3D design consultant who has collaborated with brands such as PUMA, Crocs, adidas, among others, who appears to have collaborated with Bieber on his branding and products.

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In a freshly created AI video, Justin Bieber seems to express the concept of starting anew with the launch of SKYLRK. The clip features an artificial intelligence representation of Bieber riding a scooter towards a deserted house, where he visits the pool and reflects on his Drew House label. Seemingly eager to leave old memories behind, Bieber sets fire to the house before sharing a kiss with an AI-depicted version of his wife. As they exit with their newborn baby in a stroller amidst the burning house, the scenery transitions to tranquil green surroundings, hinting at a fresh start for Justin Bieber. SKYLRK symbolizes this new beginning as he embraces his latest role as a father and a husband.

Although specific details haven’t been revealed yet, Justin Bieber has unveiled glimpses of vibrant hoodies, beanies, thick-soled sandals, sunglasses, phone cases, and various other items under his new SKYLRK label. The branding hints at future releases. Over the past few months, Bieber himself has been spotted wearing some of these new pieces, such as the sunglasses and hoodies. Currently, interested individuals can sign up on the SKYLRK website with their name, email address, and phone number to be notified about upcoming drops. Justin Bieber has also encouraged his followers to follow the SKYLRK Instagram page for updates. Keep an eye out for more announcements.

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2025-04-04 09:56

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