He’s not ‘Just Ken,’ now he’s also LeBron James

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As a movie critic, I’m keeping the energy high as Mattel and Barbie unveil their latest collaboration – the Kenbassadors doll, inspired by none other than the legendary LeBron James. A basketball prodigy since 2003, LeBron made his mark with the Cleveland Cavaliers before moving on to the Los Angeles Lakers, where he continues to dominate the court. With a career as impressive as this, it’s no wonder they created a doll in his honor.

LeBron James is more than just a basketball player; he’s an activist, author, philanthropist, and even part-owner of the Boston Red Sox. This multifaceted individual has truly earned his place among the greats, making him “kenough” for his very own inspired doll.

To ensure that Barbie accurately depicts LeBron James’ image and highlights his impact on fashion, philanthropy, and culture, Mattel has partnered with the LeBron James Family Foundation. In 2026, Ken will commemorate his 65th anniversary as a doll, and Barbie aims to celebrate this milestone by introducing a doll modeled after one of the most prominent athletes globally. Prior to the release of the Barbie movie in 2023, Ken might not have been as captivating as Barbie; however, Ryan Gosling’s portrayal added an unexpected appeal that made fans eager for more from the character who only has a good day when Barbie catches his eye.

Children everywhere, basketball enthusiasts included, are excited about the latest additions to the Ken collection. Although the variety of Ken dolls might not be as extensive as Barbie’s, Mattel is determined to demonstrate that role models come in all forms, from athletes like LeBron James to actors and musicians. LeBron James, who has become synonymous with basketball, is now one of the most recognized figures associated with the sport. While Ken may not have achieved the same level of fame within the doll world, this collaboration underscores the influence that Ken can have on young boys and girls by presenting them with positive role models like LeBron James.

Other notable versions of Ken feature interest in sports like surfing and soccer, outdoor activities such as camping, and beach-related fun. Additionally, there have been Ken dolls designed for Dia De Muertos and various costumes similar to those worn by Ken in the Barbie movie. Despite often playing a secondary role, Ken remains an essential part of the Barbie lineup. A new Ken doll centered around LeBron James indicates that we might see more variations of Ken in the future, not just celebrating the greatness of LeBron James but also exploring new directions for the character.

Starting from Monday, April 14th, you’ll be able to purchase the LeBron James Kenbassadors doll directly from the Mattel website.

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2025-04-10 15:14