Gentle Monster Unveils Pocket Collection in Collaboration With Bratz

by

Summary

  • Gentle Monster and Bratz collaboration on the eyewear brand’s new Pocket Collection
  • The collection features a range of foldable silhouettes that open out to full-sized frames
  • The 21 unique designs also include a special Bratz doll

In a delightful throwback collaboration, Gentle Monster and Bratz have teamed up! This exciting partnership brings forth the Pocket Collection, boasting 21 distinct eyewear styles. As part of the collaboration, a unique design is paired with a special doll, inspired by the beloved Bratz® brand.

The assortment showcases the common ideals of fearless self-expression and distinctive fashion viewpoints between the two brands, combining a courageous yet modern style with functionality. The advertising campaign, headlined by Karina from Aespa, forges an otherworldly link to humanoid Bratz dolls visually. To commemorate this, unique pop-up locations will debut in Los Angeles, Seoul, Shanghai, and Bangkok, showcasing Nudake’s Microissants and Maru Coffee’s Creamtop while providing captivating, dreamlike encounters with gigantic Bratz doll sculptures.

Every pair of Gentle Monster sunglasses gets a makeover inspired by the Bratz and Y2K aesthetic, giving a fresh, retro twist to their iconic designs. In this line, you’ll find collapsible styles that expand into large frames. The variety spans from trendy cat-eye sunglasses to simple optical frames, which are transformed with a modern, fun twist. To mark the launch, there will be a pop-up event in Los Angeles. The collection becomes available online on May 29 at 10 p.m. EST.

 

View this post on Instagram

 

A post shared by HYPEBEAST (@hypebeast)

Read More

2025-05-23 11:56