G-Star RAW appointed Rushemy Botter and Lisi Herrebrugh, co-founders of Botter, as its first creative directors since 2018. As reported by Business of Fashion, this dynamic duo, who are also life partners, are famous for their Carribean-inspired luxury label. They plan to take inspiration from G-Star’s successful ’90s era for their inaugural collection.
As a gaming enthusiast, I’ve always been captivated by the journey of G-Star, a brand born in the heart of Amsterdam back in 1989. The mastermind behind this edgy denim and streetwear powerhouse was none other than Jos van Tilburg. Remember those iconic Elwood pants that hit the scene in ’96? Well, they’re part of G-Star’s rich history!
Exciting news is on the horizon – their debut collection, drawing inspiration from the legendary Elwood pants, will be unveiled at Paris Fashion Week next January. As a kid, growing up just outside of Amsterdam, I always admired G-Star as a symbol of Dutch pride. Now, being part of this legendary brand makes me incredibly proud!
Two years ago, G-Star Raw was acquired by WHP Global, the same company that manages other iconic brands like Bonobos and Rag & Bone. The future looks bright for G-Star as they continue to push the boundaries of denim fashion!
Starting in 2017, the Botter duo promptly garnered attention, eventually being named finalists for the LVMH prize in 2018. From 2018 to 2022, they held the position of leading Nina Ricci. Since then, they have persisted in presenting their unique, “aquatic” style through runway presentations in Paris and partnerships with various labels such as Reebok, adidas, and others.
Stay tuned to TopMob for the latest fashion news.
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2025-04-29 17:55