Foot Locker Taps Into the Social Side of Running for "Grey Days"

This year, New Balance teamed up with Foot Locker for a sunrise run event as part of their “Grey Days” festivities, which took place on Dubai’s beautiful Jumeirah Beach.

On this special day emphasizing togetherness and family values, the event focused on a 5K run that was inclusive for individual participants as well as sports communities. By bringing together numerous local runners, the store showcased its “Run Your Way” ideology and asked the New Balance-linked Jumeirah Johns Run Club – famously known as Dubai’s most sociable running group – to participate and guide everyone towards the finish line.

At Dubai’s bustling running scene, participants were rewarded with a lively social breakfast later at the newly established Foot Locker The Beach store. This event featured a DJ performance and other personalized activities. Additionally, the chance to get the Fresh Foam Trainer and Fresh Foam 1080v14 shoes, worn by 200m gold medalist and global New Balance athlete Gabby Thomas in the “Grey Days” campaign of 2025, was made available for attendees to use during their next run.

Discover how Foot Locker introduced the concept of “Grey Days” in Dubai, as showcased in the images provided. If you’re interested in purchasing the New Balance “Grey Days” collection, visit Foot Locker’s official website or local retail stores immediately.

Foot Locker Taps Into the Social Side of Running for “Grey Days”

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