Études Studio & FREITAG Unite on Reimagined F41 Bag

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Summary

  • Études Studio has reimagined FREITAG’s F41 messenger bag, following the Swiss manufacturer’s upcycled ethos and introducing its bold brand identity into the design.
  • The F41-E Hawaii Five-0 bag will be released on July 10 via Études Studio & FREITAG’s digital channels and select retail locations.

For the initial collaboration, FREITAG partnered with Études Studio, adapting the unique visual style of the French fashion house to the renowned F41 messenger bags produced by the innovative Swiss company.

As a gaming enthusiast, I found myself captivated by the innovative fusion of two renowned European labels that I admire. Instead of repeating history, they daringly reimagined an iconic model, blending Études Studio’s cutting-edge style with FREITAG’s unparalleled prowess in crafting functional designs – a perfect blend of fashion and utility for the modern gamer like me!

Through this partnership, we’ve combined our enthusiasm for reusing old materials with Études Studio’s daring creative perspective, as mentioned by Giulia Chéhab, Designer at FREITAG. Each bag showcases its past life on the road and displays the unique branding elements of both companies.




Each bag is infused with a distinctive pattern and graphic elements from repurposed truck tarps, giving them a one-of-a-kind hue and providing the base for the design.

After meticulously selecting tarps at their Zurich headquarters, FREITAG carefully cleaned, cut, and prepared the materials for a collaboration. Eventually, these materials were skillfully assembled by one of their trusted production partners.

Transforming FREITAG’s functional bags, they’ve been given a fresh identity by aligning them with Études Studio’s distinctive Yves Klein-inspired blue and adorning them with the Europa star symbol, a signature motif of theirs.






The brand was established back in 1993, as graphic designers Markus and Daniel Freitag repurposed materials such as truck tarps, discarded bicycle inner tubes, and old car seat belts to create the initial FREITAG bag. Over time, the uniqueness of their products has remained a key element. Rather than being a mere trend, the focus on circularity and recycling is deeply rooted in the essence of FREITAG.

Beginning on July 10, 2025, the exclusive F41-E HAWAII FIVE-0 messenger bag will be for sale at various FREITAG stores, the Études Studio Flagship Store in Paris, select retail partners, and online through both freitag.ch and etudes-studio.com.

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2025-07-09 13:55