Disney+ is getting more expensive. This week, Disney announced price increases for its streaming service, as well as for bundles that include Hulu and ESPN+.
New Price Hike
Starting October 21, Disney+ will cost $11.99 per month, up from the current $9.99.
Packages that combine Hulu and ESPN+, whether they include ads or not, are also getting more expensive. This is the fourth time the streaming service has raised its prices in four years.
A full rundown of the new rates is posted on Disney’s support site: Disney+ Pricing.
Poor Timing With Other Issues
This news arrives as Disney is already dealing with criticism. They recently reinstated *Jimmy Kimmel Live!* after temporarily removing the show’s host due to controversial remarks about activist Charlie Kirk, which caused widespread media debate.
Increasing prices so soon after that issue could upset our subscribers.
Reports indicate that ABC’s two largest affiliate groups, Sinclair and Nexstar, will not broadcast Jimmy Kimmel’s show when it returns on Tuesday.
Part of Disney’s Bigger Streaming Shift
This latest increase in price follows a series of major streaming moves by Disney in recent months:
- In August, Disney confirmed plans to merge Disney+ and Hulu into a single unified app by 2026. Full details here.
- Disney also said it will stop reporting subscriber numbers for Disney+, Hulu, and ESPN+. More on that here.
The company is facing increasing pressure to make its direct-to-consumer business profitable. Higher programming costs, competition from companies like Netflix and Amazon, and a slowdown in new subscribers are all contributing to this challenge.
What It Means
Disney+ prices are going up for everyone who subscribes, regardless of their plan. This is the fourth price increase in four years, and Disney hopes its popular shows and movies – like those from Star Wars, Marvel, and Pixar – will keep subscribers from canceling their subscriptions.
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2025-09-23 23:31