Demi Moore Shines at Milan Fashion Week, Starring in Spike Jonez and Halina Reijn’s Gucci Short Film ‘The Tiger’

Summary

Gucci premiered a short film titled The Tiger, directed by Spike Jonze and Halina Reijn, and starring Demi Moore
The film follows a matriarch’s birthday party that descends into psychedelic-fueled chaos, forcing her family to confront their imperfections
The film served as the surprise debut for a new Gucci collection

Gucci unveiled its latest collection in a unique way at Milan Fashion Week – through a short film called *The Tiger*. Directed by acclaimed filmmakers Spike Jonze and Halina Reijn, the film is a creative and dreamlike look at themes of family, striving for success, and the world of luxury. The premiere surprised audiences as it also served as the official launch for the new collection, featuring well-known actors and fashion figures.

Demi Moore stars as Barbara Gucci in this film, portraying the head of Gucci International and a mother hosting a birthday dinner for her children. The quirky family is brought to life by a cast including Edward Norton, Elliot Page, and Keke Palmer, while Ed Harris plays a journalist observing the unfolding events. Things take a wild turn when the family unexpectedly experiences the effects of psychedelic drugs, leading them to face their personal flaws. Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner, and Alex Consani also star.

The short film, *The Tiger*, isn’t just a showcase of Gucci’s latest collection-it’s a creatively made and thought-provoking look at the fashion world itself, reflecting the directors’ unique style. It demonstrates how art and business can blend seamlessly, even in a complex way. The film replaces a traditional fashion show and features designs from Demna’s first collection for Gucci. Before the premiere, Demna released a lookbook called “La Famiglia” to introduce the new vision for the brand. The premiere was a glamorous event attended by a host of stars, including Jin of BTS, Serena Williams, Anna Wintour, David Jonsson, and Alia Bhatt. You can watch the 30-minute film above.

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