IKEA’s Housewarming Party Dished Up More Than Just Swedish Meatballs
The event series, titled as such for a reason, sought to challenge conventional notions of home and explore how the younger demographic perceives community, enjoyment, and most significantly, sense of belonging, amidst escalating living expenses. In partnership with music events agency Lab54, IKEA leveraged its collection of furniture products destined for their upcoming store, transforming five unconventional sites into temporary homes for an exclusive pop-up party.