Supreme x GOODENOUGH Spring 2025 Collaboration
In a unique blend of punk, hip-hop, BMX, skateboarding, and luxury fashion, infused with a sophisticated touch, Hajime Sorayama (known as Fujiwara) established GOODENOUGH. This brand gained recognition for its premium, functional clothing adorned with thoughtful graphics, limited editions, and luxury pricing – paving the way for the contemporary streetwear industry. His innovative approach significantly influenced upcoming designers such as Jun Takahashi (UNDERCOVER) and Nigo (A Bathing Ape), whom Fujiwara guided. Although GOODENOUGH’s impact was substantial, it was shut down in the late ’90s, allowing Fujiwara to focus on smaller design ventures.