Summary
- The Guggenheim Museum Bilbao is set to unveil Barbara Kruger’s Another day. Another night on June 24, until November 9, 2025
- The exhibition will include her iconic text-based art, video installation as well as new, site-specific pieces
The Guggenheim Museum Bilbao is set to exhibit “Another day. Another night”, marking the first extensive showcase in Spain displaying the significant works of renowned American artist, Barbara Kruger.
Throughout her professional journey, Kruger has persistently scrutinized the role of language in various spheres including media, politics, and personal thoughts. By employing forceful, assertive statements presented in stark contrasts of black-and-white text, frequently accentuated with vibrant red or green hues, she borrows visual cues from advertising to inspire introspection rather than promoting goods. Phrases like “Your body is a battleground” and “I shop therefore I am” have seeped into common culture, inciting debates about gender, consumerism, and power structures.
The show will assemble an assortment of works throughout Kruger’s career, such as initial collages, massive vinyl statements, video displays, audio enhancements, and pieces designed exclusively for the Guggenheim Museum Bilbao. As guests navigate through the exhibition spaces, Kruger’s artwork will extend across floors, walls, and screens, enveloping them in a dynamic visual and auditory atmosphere.
As a passionate admirer, I’m thrilled to share that I’ll be immersed in a diverse array of Kruger’s artworks at the upcoming exhibition. From his initial paste-ups to monumental vinyl texts, captivating video installations, audio interventions, and innovative site-specific pieces tailored for Guggenheim Bilbao, this show promises a rich tapestry of artistic expressions spanning various media and eras. The museum’s spaces will be reimagined as a comprehensive sensory experience, where floors, walls, and screens blend to create an immersive visual and auditory landscape.
In a world overflowing with constant information and shifting truths, as observed by Barbara Kruger, her work encourages us to slow down, examine closely, and ponder deeply. Her exhibit titled “Another day. Another night” will be on display from June 24 to November 9, 2025 at the Guggenheim Museum Bilbao.
Guggenheim Museum Bilbao
Abandoibarra Etorb., 2, Abando,
48009 Bilbao, Bizkaia, Spain
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2025-06-17 12:26