Summary
- Paris Saint-Germain (PSG) and The Weeknd’s XO brand have deepened their collaboration with “XO x PSG: Beyond Limits. Beyond Borders”
- The partnership features a special collector’s edition “Paris Los Angeles XO” 25/26 Home Jersey, worn by PSG players at the Rose Bowl
Through a remarkable demonstration of the growing connection among music, sports, and style, the influential French football team Paris Saint-Germain (PSG) and global music sensation The Weeknd are thrilled to reveal the next step in their collaborative journey: “XO x PSG: Beyond Borders, Beyond Limits.” This fresh initiative is an extension of their successful 2023 partnership, amplifying the creative energy between two influential cultural forces. By moving the emphasis to Los Angeles, they aim to generate extraordinary experiences for their extensive worldwide fan bases.
In a coordinated move tied to Paris Saint-Germain’s and The Weeknd’s upcoming tours, this partnership emphasizes a shared ambition to surpass conventional limitations. The core of the revitalized agreement revolves around a unique, collector’s item version of the club’s 25/26 Home Jersey, known as “Paris Los Angeles XO.” This limited edition jersey showcases an exclusive co-branded design that carefully blends PSG’s rich football history with The Weeknd’s striking, bold style.
As a passionate fan, I couldn’t contain my excitement when Paris Saint-Germain players showcased the “Paris Los Angeles XO” jersey during their match against Atlético Madrid at the legendary Rose Bowl Stadium on June 15th. The anticipation among fans like me was palpable, and we got a chance to grab this exclusive merchandise a day early on June 14th, at the PSG House pop-up on Melrose Avenue in LA. This collaboration between PSG and XO marks a significant expansion of their creative partnership, with the first-ever full product line now available for pre-order on xo.store. The fusion of both brands’ visual styles results in an exclusive range of lifestyle products that allow fans to embrace this unique cultural amalgamation.
In a broader distribution, the items are now accessible on PSG and XO platforms, in addition to Paris Saint-Germain’s worldwide retail outlets. Moreover, jerseys of notable players such as Khvicha Kvaratskhelia, Désiré Doué, Ousmane Dembélé, Marquinhos, and Achraf Hakimi have also been made obtainable.
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2025-06-16 22:26