Summary
- Louis Vuitton has officially become the multi-year formal and travel wear supplier for Real Madrid’s men’s and women’s football teams and the men’s basketball team
- Designed by Pharrell Williams, the partnership includes custom-tailored suits, ready-to-wear and exclusive accessories for players and staff
As a gamer, I can’t help but marvel at the epic union between the world of fashion powerhouse Louis Vuitton and Spanish football giants Real Madrid. This long-term agreement marks a significant intersection, where luxury meets sport in an unparalleled way. Now, as a proud supporter of Real Madrid, I’m thrilled to know that our men’s and women’s football teams, along with the men’s basketball team, will be decked out by none other than Louis Vuitton for formal and travel wear. This sets a new benchmark in high-end club apparel, making every match day feel like a red-carpet event!
In a nutshell, this collaboration isn’t just about slapping logos together; it’s a deep strategic union between two worldwide giants who embody the same core principles: an unyielding drive for perfection, a storied history, and an undying dedication to progress. As succinctly expressed by Pietro Beccari, CEO of Louis Vuitton, “Real Madrid embodies excellence and change… This energy ignites our work at Louis Vuitton. This collection is designed to journey with that same spirit – items infused with purpose, power, and panache.
The unique fashion collection crafted by Men’s Creative Director Pharrell Williams for Real Madrid, exclusively designed by Louis Vuitton, showcases their exceptional tailoring artistry combined with practical elegance. The team members will don custom-tailored suits, ready-to-wear attire, and accessories for official events and journeys. Prominent features are formal jackets and pants featuring discreet embossed VVN leather tags, LV Soft footwear, and refined accessories such as embroidered hats and belts with palladium buckles.
What stands out the most is a unique travel collection, showcasing renowned items such as the Horizon 55 luggage, Keepall bag, and Christopher backpack. These accessories are made from Louis Vuitton’s iconic Monogram fabric and carefully embellished with Real Madrid’s emblematic white-and-gold details and “RM” initials – produced exclusively for the team and not sold in stores. The exclusivity of this partnership adds to its luxury appeal, giving fans a sneak peek.
The eye-catching marketing scheme accompanying the announcement features prominent sports figures such as Éder Militão, Dani Carvajal, Kylian Mbappé, Jude Bellingham, Vinicius Júnior, and Thibaut Courtois standing on Louis Vuitton cases outside the legendary Santiago-Bernabéu Stadium. This imagery effectively communicates the blend of athletic aristocracy with exquisite craftsmanship.
This collaboration strengthens Louis Vuitton’s expanding impact in top-tier sports, a legacy marked by creating trophy cases for prestigious events such as the FIFA World Cup and Ballon d’Or. As Emilio Butragueño, Director of Institutional Relations at Real Madrid, stated, “Both entities surpass time and tradition. Our goal isn’t just to establish a legacy but to inspire.” The alliance between Louis Vuitton and Real Madrid is set to achieve this aim, outfitting the world’s most illustrious club with unrivaled style, both on and off the field.
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2025-06-13 10:56