PUMA and OPEN YY Blend Sporting Heritage with Streetwear Sophistication in Second Collab Collection

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Summary

  • PUMA and Seoul’s OPEN YY have launched their second collection, featuring a modernized H-Street sneaker
  • The shoe is constructed with premium nubuck, open mesh, and a detachable dual-branded tongue, available in three colorways
  • The collaboration extends to a range of elevated apparel including running vests, tailored shorts and sleeveless tops arriving later this month

Puma and Seoul-based fashion brand OPEN YY have showcased their second joint collection, revitalizing the famous H-Street sneaker and providing a line of sophisticated clothing. This collaboration beautifully combines Puma’s athletic background with OPEN YY’s unique, feminine-inspired streetwear style.

The main focus of this partnership is the revamped PUMA H-Street sneaker, a track & field classic from 2003 that traces its origins back to the late ’90s Harambee spike. OPEN YY enhances the design with high-quality nubuck accents, breathable mesh undersides, and a removable dual-branded tongue for flexible fashion options. It will be offered in three simple color schemes: beige, blue, and white.

The collection not only offers various types of footwear but also introduces a line of “stylish activewear” that combines functionality with fashion. You’ll find running vests, tailored shorts, and simple sleeveless tops in this range, which harmoniously fuses practical design with a touch of femininity. The campaign, debuted at an introductory event in Seoul with PUMA ambassador Rosé in attendance, highlights motion, brightness, and individuality, demonstrating how the collection effortlessly integrates with your everyday lifestyle.

The full collection is set to launch globally on June 10, 2025 online.

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2025-06-05 11:25