In Spring 2025, the iconic brand Supreme will team up with GOODENOUGH, a groundbreaking Japanese clothing label founded by Hiroshi Fujiwara in 1990, often referred to as the ‘streetwear godfather’. GOODENOUGH, a pioneer in modern Japanese street style, emerged from Fujiwara’s exposure to the early ’80s punk and hip-hop cultures in London and New York.
In a unique blend of punk, hip-hop, BMX, skateboarding, and luxury fashion, infused with a sophisticated touch, Hajime Sorayama (known as Fujiwara) established GOODENOUGH. This brand gained recognition for its premium, functional clothing adorned with thoughtful graphics, limited editions, and luxury pricing – paving the way for the contemporary streetwear industry. His innovative approach significantly influenced upcoming designers such as Jun Takahashi (UNDERCOVER) and Nigo (A Bathing Ape), whom Fujiwara guided. Although GOODENOUGH’s impact was substantial, it was shut down in the late ’90s, allowing Fujiwara to focus on smaller design ventures.
As a devoted fan, I’m thrilled about the upcoming Supreme x GOODENOUGH Spring 2025 collection! This extensive lineup boasts an array of apparel and accessories, such as the iconic MA-1 Jacket, Patchwork Jacket, Sweater, Patchwork Shirt, Crushed Rayon Shirt, Thermal, S/S Top, Hooded Sweatshirt, Patchwork Pant, Military Pant, Shorts, two T-Shirts, 6-Panel, Camp Cap, and Crusher. This collection beautifully blends the GOODENOUGH branding with Supreme’s signature skate aesthetic, thanks to the visionary design ethos of Hiroshi Fujiwara.
One item that truly catches my eye is the exclusive Nike Air Force 1 Low, designed specifically for Supreme. This special edition showcases a full-grain leather upper, perforated leather toe panel, plush lining, co-branded footbed, embroidered and debossed logos, a ponyhair Swoosh, and printed logos on translucent outsoles. Available in one stunning colorway, this shoe is not to be missed!
Keep an eye open for the upcoming collaboration between Supreme and GOODENOUGH, which will be released through their online store and physical stores worldwide on June 5. For those in Asia, it will become available on June 7 at the same locations.
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2025-06-02 13:55