Summary
- AVAVAV and adidas Originals are back with a second collaboration.
- The line features avant-garde hoodies, tops, vests, pants, and shorts.
- The collection drops on May 22.
Beate Karlsson’s AVAVAV is renowned for its humorous twists, and her ongoing collaboration with adidas Originals – initially launched for Fall/Winter 2025 and now moving into its second phase – represents some of the designer’s finest creations with a witty edge.
The innovative approach to adidas Originals, dubbed AVAVAV, abounds with experiments, optical illusions, and groundbreaking ideas. Hooded tops have a cutting-edge style that would fit perfectly in a Berlin nightclub. Puffer vests are so voluminous they could easily serve as armor. The pants are ruffled for added drama, while the shorts intentionally reveal quite a bit. The New Moonrubber Megaride runners and twisted Superstars are designed for extraterrestrial use. Unlike adidas Originals’ traditional sportswear, AVAVAV’s design is not intended for the court; in fact, the brand humorously labels its latest collaboration as “High Fashion, Low Performance.
If you’re unsure about our tagline, the campaign images should help clarify it for you. Taken by Lennart Madou, these pictures show models striking poses reminiscent of America’s Next Top Model, but struggling to play sports instead. For instance, one model is shown lying on the ground attempting to roll a golf ball into a hole, and another is captured in a strong stance while being hit with tennis balls.
Additionally, you’ll find a set of three brief films featuring basketball sensation Kahleah Copper, skateboard maestro Marcos Montoya, and tennis titan Maria Sakkari. Each one exhibits extraordinary athletic feats that models attempt (and indeed, struggle) to replicate.
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The new adidas Originals collection designed in collaboration with Avavav will make its debut, both online through CONFIRMED platform and in physical adidas stores, starting from May 22nd. Feel free to check out the range displayed in the campaign above.
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2025-05-15 23:25