Initiating a new golf league like LIV was never going to be an affordable venture, as many believed that any initial investment would need to exceed the returns to launch it successfully. However, recent findings from Money In Sport, a financial analysis newsletter, suggest that LIV Golf‘s 2023 international tournaments resulted in nearly $400 million USD in losses. Moreover, the Saudi Public Investment Fund (PIF) has already invested approximately $4 billion USD globally into LIV, with potential investments reaching around $5 billion by year-end.
New findings about LIV Golf’s financials, analyzed by Money In Sport, indicate that the Adelaide tournament was one of the league’s most financially successful events in 2023, contributing to around 45% of its total revenue outside the US. This success isn’t just apparent visually, as the tournament accounted for a significant portion of the company’s income. Interestingly, the report also shows that each LIV Golf tournament incurred approximately $10 million USD in operating costs during 2022, with the largest expenses being related to legal and professional fees.
As a gamer, I’m really looking forward to seeing if LIV can shake things up in 2025. They just scored a huge win by securing a broadcast deal with FOX Sports, which is a major step forward. However, it’s the renewal of player contracts that will be crucial as they near their expiration dates. Some teams are doing well when it comes to sponsorship deals, but can LIV keep its top players on board? Only time will tell!
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2025-02-21 21:55