Edward Enninful, the former editor-in-chief of British Vogue, has unveiled a new international media and entertainment company called EE72, which he co-founded with his sister Akua Enninful. This venture will leverage his extensive experience in the industry, including his impactful roles at i-D, Vogue, Vogue Italia, and W Magazine.
Currently, the specifics of this venture remain confidential. However, based on the brand’s Instagram announcement made on Monday, the project aims for genuine portrayal and storytelling that resonates with our globalized society. Furthermore, EE72 has hinted at delivering innovative content, engaging experiences, and groundbreaking products to stimulate various collaborations, brands, and creators.
According to Enninful, EE72 signifies the next logical step in the professional path I’ve established. In this endeavor, we are crafting an environment that allows creativity to surpass limitations, one where diverse perspectives aren’t just present—they guide. Our objective is to redefine our perception and comprehension of each other, constructing connections across various cultures and societies.
Previously, Edward Enninful parted ways with British Vogue in February 2024. His last cover, published toward the end of his tenure as editor-in-chief that spanned almost seven years, showcased over forty influential figures from the industry, among them Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington – the original supermodels. This was a fitting homage to his significant impact on the magazine.
Beyond EE72’s debut, Enninful has been added to the host team for the upcoming Met Gala, themed “Superfine: Tailoring Black Style,” happening on May 5th. He will collaborate with the main committee, as well as this year’s co-chairs Colman Domingo, Lewis Hamilton, A$AP Rocky, Pharrell Williams, and Anna Wintour, offering his expertise for the event.
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2025-02-18 23:25