Ally Financial: A Digital Bank Warranting Scrutiny

The financial services industry is characterized by a high degree of commoditization and intense competition. Differentiation proves challenging, with numerous institutions offering ostensibly similar products. Established players frequently possess extensive reach across multiple verticals. Ally Financial, however, has successfully positioned itself as a leading digital bank, demonstrating sustained durability in a volatile environment. A key metric for assessment is the trend in customer acquisition and retention.








