During Bad Bunny’s vibrant Super Bowl halftime show on February 8th, a video of actor Kevin James went viral. The footage showed him sitting alone in a suit, holding flowers, and looking unhappy. Many viewers noticed him surrounded by empty seats as fans focused on the performance, sparking concern that he’d been left on a date. However, it turned out James wasn’t upset at all – he was actually in character! He was portraying “Matt Taylor,” a quiet art teacher who recently gained popularity on TikTok and Instagram.
What seemed like a sad moment for James was actually a brilliant marketing campaign for his new romantic comedy, Solo Mio, which came out just before the big game. Followers of the mysterious “Matt Taylor” account were excited to see the connection revealed on screen.
Social media exploded with praise for the clever stunt, with one fan calling it the best and longest movie promo ever. While James pretended to be heartbroken for the cameras, Robert Irwin was caught having a blast.
A video of Irwin wildly dancing to Bad Bunny’s performance in a private booth quickly went viral. Even though he didn’t understand the Spanish lyrics, his energetic moves earned him the playful nickname “random white boy” from a social media user who celebrated his carefree joy.
The highlight of the Super Bowl for many was a funny marketing stunt for Kevin James’ new movie, Solo Miami. As part of the promotion, he pretended to be stood up at the game, showing up alone. It was a clever and amusing way to get people talking about the film!
— Gentry Gevers (@gentrywgevers) February 9, 2026
As of February, Kevin James’ new movie, Solo Mio, had a strong opening weekend, bringing in over $7 million, even with competition from the Super Bowl. The film centers around his character, Matt, who takes a solo trip to Italy after being left at the altar.
James consistently surprises audiences with his diverse roles, whether he’s playing a reserved art teacher or a man dealing with heartbreak. His memorable appearance at Super Bowl LX showed that even among many famous faces, a simple gesture and a touch of sadness can grab everyone’s attention. It’s a good example of how, in today’s world of online trends, things aren’t always as they appear.
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2026-02-10 17:20