88rising’s Future Asian Music and Levi’s Uplift the Next Generation of Asian Musicians with Road to FAM

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Levi’s persists in promoting individuality through Road to FAM, an exciting, multi-city music event series offering high-energy, cross-cultural artists to perform in Singapore, Jakarta, Manila, and Kuala Lumpur. This spectacular show is made possible in collaboration with Future Asian Music (FAM), a resourceful platform established to empower the upcoming generation of Asian musicians.

Beyond simply honoring creativity and craftsmanship, this initiative serves as a tribute to an emblematic figure – the 501® jeans. This classic denim piece encapsulates the brand’s inventive spirit and fits perfectly with FAM, a platform that champions pioneers in music.

FAM offers a melting pot of global music experiences to various crowds, mirroring Levi’s long-standing and dynamic presence in the music industry, which spans more than 150 years. Artists find their comfort zone in Levi’s, be it during tours or under stage lights. The iconic 501® model, in particular, played a significant role in shaping genres like jazz, rock, and hip-hop. Legends such as Freddie Mercury and the Rolling Stones donned 501® jeans; they symbolized rebellion, originality, and enduring style.

In addition to FAM’s major concerts taking place in various cities, an accompanying mini-documentary series will highlight up-and-coming artists. This series will delve into their creative methods, the inspiration behind their songs, life on tour, and other aspects. The tour concludes at the FAM Festival Bangkok this summer, which marks FAM’s first event. This gathering in one city brings together emerging artists and bands, offering attendees a chance to witness carefully selected, engaging performances spanning various genres. Notably, some of these performers will be making their debut in Thailand during the event.

Alongside the captivating performances, several music symposiums will be held as part of the Thailand Creative Culture Agency’s THACCA Splash: Soft Power Forum 2025. These events will provide unique chances for artists and music enthusiasts alike to interact and connect in innovative ways through music.

To purchase tickets for the upcoming events at Road to FAM and get familiar with every emerging artist performing there, as well as delve deeper into the broader initiative, please visit futureasianmusic.com.

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2025-05-01 04:56