Zendaya Debuts Her First Co-Created Silhouette With On

by

Summary

  • For the next chapter in their collaborative endeavor, Zendaya and On have dropped another collaborative release and campaign
  • Carried by the new footwear model, the Cloudzone Moon, the silhouette marks Zendaya’s first co-created sneaker with the Swiss brand
  • Alongside the sneaker comes a capsule of apparel, also designed by Zendaya and Law Roach

Zendaya’s collaboration with On has grown into a productive center for footwear innovation, continuously producing reinvented designs and eye-catching marketing initiatives during their creative partnership. With a little over a year together, the team is now ramping up efforts for their “Be Every You” campaign, as Zendaya moves into a more significant design role and helps create a new joint sneaker: the Cloudzone Moon.

In the “Be Every You” visuals, directed by Bardia Zeinali, Zendaya wears outfits styled by her top fashion collaborator, Law Roach. This campaign is built around the concept of duality, a theme that’s emphasized in the accompanying cinematic film.

“Sometimes, it feels like the world is telling you who to be,” Zendaya opens the visual. “Too loud. Too quiet. Too much, but not enough. And maybe at some point, we’ve all tried to choose. But do we really have to?”

 

View this post on Instagram

 

A post shared by On (@on)

In her press statement, Zendaya shared, “I’ve always found connection through movement, and everyone experiences this differently.” She elaborated, “The story resonated with me as a reflection of our complex natures – we are all composed of various aspects that together complete us. For me, it’s about accepting and living every part of ourselves, being present in each manifestation of who we are.

Obtain a set of Cloudzone Moon sneakers immediately! They can be found online at On’s webstore and in physical stores worldwide.

Read More

2025-08-07 21:55