So Strive goes and buys True North, like it’s the hottest new gym membership, but for bitcoin stuff. Treasury, media, podcasts-whatever keeps the digital money folks buzzing. Now they want to “dominate” the digital capital markets. Dominating! Sounds like a WWE promo, but okay. 🤷♂️
True North Moves In With Strive: Media, Podcasts, and Treasury-Because Why Not?
On September 16, Strive Inc. pulled off a clever little deal, snagging MSTR True North Inc. with what they call a “de minimis cash transaction.” In English? They basically got it for peanuts but claim it’s huge. True North’s been making money already, so this is like adopting that cousin who actually pays rent. The goal? To shove True North’s media and treasury stuff into Strive’s giant digital money machine without spending more cash. Strive hit a milestone in September 2025 by becoming the first publicly traded asset management bitcoin treasury company. Yeah, a mouthful, but important enough to flex about.
The company proudly said:
“This transaction also kicks off a whole new era for True North’s media empire, including their fancy Investment Grade Bitcoin podcast and bitcoin treasury brainiacs, by giving True North a bigger megaphone than a guy at a parade.”
Oh! And they made True North’s founder, Jeff Walton, the CEO of True North (duh), and also slapped him with the Chief Risk Officer title at Strive. Because if there’s anyone you want managing your cryptocurrency risk, it’s the guy who just got bought. Walton says the deal is both “practical and strategic”-which basically means he’s happy and wants to sound smart: “Joining forces with Strive is like putting peanut butter and jelly together, only it’s bitcoin and more bitcoin. We’re all in.”
Meanwhile, Ben Werkman’s sticking around on the Strive board-because you can’t trust change. Gotta have some familiar faces when two firms merge like an awkward family reunion.
Strive was born in 2022 by Vivek Ramaswamy and Anson Frericks, two guys who wanted to stop talking politics and start talking performance. (Sounds like my New Year’s resolutions.) By September 2025, they somehow became the first publicly traded asset management bitcoin treasury operation. Their master plan? Collect more bitcoin, raise bitcoin per share, and beat bitcoin at its own game. Strive Asset Management LLC, their fully owned subsidiary that apparently knows the SEC rulebook better than your average lawyer, manages over $2 billion across 13 funds and platforms. Investors say this True North purchase makes bitcoin a little more “institutional.” I say it’s like putting a tuxedo on a llama-still unpredictable, just fancier.
Read More
- Gold Rate Forecast
- Brent Oil Forecast
- DC Comics Cancels Gretchen Felker-Martin’s Red Hood After One Issue Following Charlie Kirk Comments
- I’ve played 100s of hours of Soulslikes, and I think Hollow Knight Silksong is harder than Elden Ring – but what makes games difficult anyway?
- James Gunn’s MAN OF TOMORROW Is for the Clex Shippers
- Why Tesla Stock Plummeted 21.3% in the First Half of 2025 — and What Comes Next
- The Farce of Lululemon: A Contrarian’s Tale
- 🐂🆚🐻: Story [IP] Moons 270%-But Can Bulls Tame the $10 Beast? 🚀
- The Eternal Portfolio of AI
- XRP: A Lingering Question
2025-09-17 01:37