Xbox Game Pass Price Jumps to $29.99, GameStop Fires Back

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Microsoft is making significant changes to its Xbox Game Pass service. They’re adding new subscription options and increasing the price of their premium plan, Game Pass Ultimate, to $29.99 per month – a rise of 50%.

The announcement quickly faced backlash from both players and rival companies – and GameStop responded on social media.

The Xbox website also reportedly crashed when it was flooded with traffic on its cancellation page.

Xbox Game Pass Gets New Tiers

Game Pass, which began in 2017, lets players access a collection of Xbox and PC games through a subscription. Microsoft states that its aim remains to “deliver unmatched value”, but now with greater choice thanks to three new plans:

  • Essential ($9.99/month): Includes a curated catalog of 50+ games, cloud play, online multiplayer, and in-game perks.
  • Premium ($14.99/month): Expands access to 200+ games across console, PC, and cloud, with titles like Diablo IV, Minecraft, and Hogwarts Legacy.
  • Ultimate ($29.99/month): The biggest upgrade yet, with over 400 titles, more than 75 day-one releases each year (including Call of Duty: Black Ops 7 and The Outer Worlds 2), Ubisoft+ Classics, Fortnite Crew ($11.99 value), cloud streaming up to 1440p, and EA Play.

Microsoft explains that these updates are due to the expanding game selection, enhanced benefits for partners, and advancements in cloud gaming, which is no longer considered a “beta” version. You can find complete details on their website.

GameStop’s Response

I’ve noticed not everyone is happy with the recent news. GameStop was quick to jump on the frustration many gamers are feeling, posting something on X. It was a picture of their shelves absolutely packed with Xbox games – a pretty clear message, I thought!

“Game Pass: $29.99 every month. Own nothing.
GameStop: Buy once. Own forever.
Math isn’t that hard.”

This comment brings up the continuing discussion about whether subscription services are better than actually owning games. GameStop claims that for $29.99, you’re essentially renting games, not buying them for good.

Industry Impact

The new Ultimate price is almost twice the original price of Xbox Game Pass, and some reviewers believe the $30 monthly cost is higher than what competitors like PlayStation Plus Premium charge. Still, Microsoft hopes that offering new releases as soon as they come out, working with other game companies, and providing cloud-based features will encourage people to stay subscribed.

Many players had already voiced their dissatisfaction online – the YouTube announcement for Xbox received more dislikes than likes – so GameStop’s statement struck a chord with those who still like buying physical copies of games and want more affordable digital subscription options.

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2025-10-02 00:43