After experiencing a nearly 38% increase the previous day, Kohl’s (KSS) shares were trading approximately 16% lower, around 12:12 a.m. ET today. These shares fluctuated significantly due to intense buying and selling activity from retail investors, who consider Kohl’s as a popular stock for memeing.
Meme mania is back
As the market reaches record levels, investors are once again jumping into meme stocks and seem to be focusing on companies with a significant number of short positions that could trigger a short squeeze. Recently popularized stocks include Opendoor, Krispy Kreme, and GoPro.
Approximately half of Kohl’s publicly traded shares were being shorted, which means it had one of the highest rates among all companies. This makes it a particularly attractive target for investors who focus on meme stocks. On Tuesday, Kohl’s was frequently discussed in various threads on the well-known Reddit community, WallStreetBets.
Kohl’s has faced challenges as online shopping and other bargain stores have impacted their sales. However, experts at Goldman Sachs have increased their projected share price from $5 to $7, citing a resurgence in revenue and improved inventory management. Yet, the stock value surpassed this target due to the surge caused by meme trading trends.
Among the 12 financial analysts who recently published reports on the company’s stock, five recommend maintaining the current position (hold), while seven advise selling. Based on the current data from TipRanks, the average predicted drop is approximately 43%.
Buckle up
It’s worth noting that Kohl’s current performance isn’t based on traditional financial fundamentals but rather fueled by enthusiasm generated through social media. Predicting where its stock might head next is challenging, so it’s advisable for investors to steer clear of this stock. However, if you choose to invest, remember to only put in money that you can afford to potentially lose.
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2025-07-23 19:46