Why Kohl’s Stock Was Skyrocketing Today

I’m absolutely thrilled! Today, my shares in Kohl’s (KSS) are skyrocketing! This ailing department store chain has just joined the meme stock revolution, following in the footsteps of Opendoor Technologies, which has been on an incredible surge recently. What an exciting time for us meme-stock enthusiasts!

In the absence of any company-related updates affecting its stock, the sole significant factor influencing the market was an upward revision in the price target by Goldman Sachs, raising it from $5 to $7. However, even with this adjustment, Goldman Sachs maintained a sell recommendation for Kohl’s.

At 10:18 a.m. Eastern Time, the stock price had risen by approximately 28.9%, with exceptionally high transaction activity. Earlier in the day, the stock experienced an increase of up to 105% during the trading session, skyrocketing during pre-market activities just before the market officially opened. The trading for this stock was temporarily paused due to a volatility spike.

Kohl’s gets the meme treatment

Stocks that gained popularity in 2021, such as GameStop and AMC Entertainment, saw a significant increase, and it appears they are gaining attention once more following the rise of Opendoor recently, with this latest development adding to the buzz.

Kohl’s matches the type of stock meme traders often target: it’s a relatively small company focused on consumers, with a well-known brand and a significant number of shares being shorted. By mid-June, approximately two-thirds of the available shares had been sold short, creating conditions conducive to a potential short squeeze. One theory floating around online is that bondholders may have shorted the stock as a means of protecting themselves against the risk of bankruptcy. Some investors also view it as a real estate play, given its extensive property holdings.

By around 10:30 a.m. Eastern Time, almost all of Kohl’s available stock (approximately 104 million shares) had been exchanged – this represents about 93% of the company’s total outstanding shares (112 million).

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What’s next for Kohl’s

It’s quite possible that the recent rallies in Kohl’s and Opendoor will end up with a similar outcome as GameStop and AMC did in 2021, namely a subsequent fall in their stock prices.

Kohl’s is facing genuine difficulties. In the initial quarter, the company reported a decrease in net sales by 4.1%. They anticipate a growth of 4% to 6% in comparable sales for the entire year, but they are optimistic about achieving a small profit.

The present Kohl’s current ratio stands at 1.1, suggesting potential difficulties for the company in meeting its financial obligations in the coming days, particularly if its cash flow becomes unfavorable.

In terms of real estate, while it might appear to hold significant worth, accessing that value could prove challenging, much like the optimistic forecast for Macy’s didn’t come to fruition in reality.

Investors might find that the fluctuations in Kohl’s stock prices persist. Today’s rise in value doesn’t indicate an enhancement in the company’s operations.

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2025-07-22 18:18