Why is Taylor Swift NOT Releasing Opalite Music Video on YouTube First? Find Out When and Where to Watch

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Taylor Swift continues to surprise fans! She recently announced a new music video for her hit song “Opalite” from her twelfth studio album, teasing the release with a countdown on her website on February 4th.

Life of a Showgirl gets its second music video with the Opalite release

I’m so excited – Taylor just confirmed the ‘Opalite’ music video is coming out! But something a little strange caught my attention. It says it’ll only be available on Apple Music and Spotify Premium. Usually, Taylor – and pretty much everyone in the music industry – puts their videos on YouTube. It’s a big way to earn money, and it also helps with streaming numbers that affect chart positions all over the world. It’s a bit different this time, and we’re all wondering why!

Now that Billboard has stopped using YouTube data for its charts, the artist appears to have found a new strategy to increase her song’s streams and climb higher on the rankings.

The singer is clearly trying something new with how people watch music videos. But this doesn’t make the initial release platforms any less important. The video will be available exclusively on Apple Music and Spotify Premium starting Friday, February 6th at 8 a.m. ET for two days, before becoming available on YouTube on February 8th at 8 a.m. ET.

Taylor Swift has announced a new limited-edition vinyl! It’s a shimmering, opalite blue color and is available for pre-order on her website until February 6th at 7 p.m. ET, while supplies last. The song is currently at number 10 on the Billboard Hot 100 – it originally reached number 2 and is a key track from her upcoming album, Life of a Showgirl. This follows the success of the album’s lead single, “The Fate of Ophelia,” which peaked at number 1 upon its release in October 2025.

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2026-02-05 13:07