Why Is Meghan Markle’s New Lifestyle Brand Facing Criticism? Find Out

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Meghan Markle unveiled details about her upcoming lifestyle project, titled “As Ever.” However, this revelation quickly stirred up conversation, leading to Markle facing criticism since a fashion brand with the same name is already in operation, based in both New York City and New Jersey.

After the announcement, Markel faced criticism as people online strongly criticized her decision regarding the name of her lifestyle business on various social media sites.

Previously from Suits, she took to Instagram to reveal a project she’s been working on. “Some of you might have picked up rumors,” she said, followed by her eagerness to disclose that the completed work is called As Ever, which she has poured all her affection into.

During a discussion about the upcoming brand launch in Spring 2025, Markel expressed that it represents an extension of his lifelong passion, skillfully combining elements he deeply values – culinary arts, horticulture, hosting, mindful living, and discovering pleasure in ordinary moments.

Mark Kolski, one of the founders of As Ever apparel, posted a message on the brand’s Instagram account. He thanked the long-time friends who knew and cherished their small family – As Ever, and also wanted to greet those who recently discovered that they exist.

Moreover, Kolski also mentioned that within the past 36 hours, there’s been a surge of support and worry about the recent happenings surrounding our brand name. Rest assured, we want to clarify that we have no connection with these events.

Later on, the co-founder had a chat with the Daily Mail and revealed that he became aware of Markel’s lifestyle brand following a friend’s introduction. Additionally, he disclosed that he was seeking counsel from several legal experts due to his situation.

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2025-02-20 09:37