Why GoPro Stock Is Skyrocketing Today

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Today, shares of GoPro (GPRO) are experiencing substantial growth during trading hours. By 12:45 PM Eastern Time, the price of these action camera specialists’ stocks had risen by a considerable 23%, with an even more significant increase of up to 73% earlier in the day’s session.

Although GoPro’s stock is experiencing a significant surge today, there hasn’t been any particular business news driving its increased valuation. Instead, the company has become popular as a meme-stock choice, with some investors purchasing shares, hoping to make substantial profits quickly.

GoPro surges on meme-stock rally

Meme-stock investors have singled out GoPro as their next preferred choice, and their purchase activity is fueling significant increases in the company’s share value. The manufacturer of action cameras has seen a rise of approximately 4% in its stock over the past year, but it’s still about 68% lower compared to the last five years. GoPro has been battling commoditization challenges in the camera market, and its undervalued state laid the groundwork for its recent surge driven by meme-based trading.

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What’s next for GoPro?

Given the anticipation that interest rates might decrease soon and potential rate cuts by the Federal Reserve this year, speculative stocks have regained popularity. However, although GoPro’s surge could persist, investors need to exercise caution when wagering that it will become the next analog to GameStop.

GoPro’s main operations continue to grapple with the same difficulties they encountered before their significant stock price increase. There’s a high probability that the stock price could drop sharply when the hype surrounding memes subsides. However, if luck favors the company, it might capitalize on its recent valuation spike by issuing new shares at current high levels.

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2025-07-23 22:41