When Will Meta Embrace the Bitcoin Revolution? 🤔

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In the grand spectacle of Bitcoin 2025, a most curious inquiry arose: when shall a certain Fortune 500 technology behemoth deign to incorporate Bitcoin into its esteemed balance sheet? This question was posed by none other than the illustrious Matt Cole, chief executive of Strive Asset Management, who, amidst a throng of eager attendees in Las Vegas, took it upon himself to dial the number of the illustrious Mark Zuckerberg, the head of Meta Platforms. Alas, when his call went unanswered, he left a voice message imploring Mr. Zuckerberg to consider converting a modest portion of Meta’s staggering $61 billion cash reserve into the much-discussed Bitcoin. How very audacious! 📞💰

Strive CEO Calls Zuckerberg Over Bitcoin

Addressing the multitude gathered in Las Vegas, Mr. Cole articulated a rather compelling argument: the social media and artificial intelligence titan is, in fact, exposing its shareholders to the perils of monetary debasement by allowing vast sums of money to languish in cash and short-term US Treasuries. “The case for placing Bitcoin upon your corporate balance sheet has never been more compelling,” he declared, noting with a flourish that Bitcoin’s market capitalization has now eclipsed two trillion dollars. A rather impressive feat, indeed!

“At present, we find ourselves amidst a global fiat debt crisis. The M2 money supply is ascending almost daily, and as it rises, so too does the erosion of the purchasing power of dollars, particularly those languishing in short-term US Treasuries,” he continued, with a hint of urgency. Mr. Cole insisted that inflation metrics fail to capture the true decline in real returns, for one must also consider the rising prices of assets such as stocks and homes. “The reality is that a corporate balance sheet filled with cash and short-term reserves is losing its ability to generate value for shareholders with each passing day,” he lamented.

Linking this monetary discourse to the rapid advancements in artificial intelligence, Mr. Cole cautioned that this technology threatens to disrupt the S&P 500 as thoroughly as the internet did two decades prior. “Over a span of thirty years, there was a fifty percent turnover in the S&P 500,” he reminded the audience, a fact that surely sent shivers down the spines of many a corporate executive.

“We firmly believe that a similar turnover shall occur due to AI disruption within the next decade. While I do not foresee Meta falling from the S&P 500, I am convinced that it possesses the opportunity to ascend to the rank of the largest, or perhaps the second-largest, corporation in America, should it navigate this landscape wisely. Embrace AI innovation, but do not neglect the balance sheet!” he urged passionately.

In a rather humorous conclusion to his call, he referenced Mr. Zuckerberg’s much-discussed pet goat: “You have already taken the first step by naming your goat Bitcoin. My humble request is that you take the second step and adopt a bold corporate Bitcoin treasury approach, voting in favor of proposal number thirteen.” How delightfully whimsical! 🐐

Mr. Zuckerberg has indeed taken the first step by naming his goat Bitcoin. It is high time for Meta to embrace the G.O.A.T. asset, Bitcoin, and maximize shareholder value for the long term.

— Matt Cole (@ColeMacro) May 28, 2025

Will Meta Break The Ice?

Mr. Cole’s public entreaty elicited immediate commentary from market-structure analysts and entrepreneurs alike. The esteemed Eric Balchunas, a specialist in ETFs at Bloomberg, remarked on X that “it feels as though it is inevitable that a major US corporation will add Bitcoin to its balance sheet. I could certainly envision Meta being the one to break the ice.” How very prescient of him!

In a subsequent post, he argued that should Meta or Microsoft allocate funds to Bitcoin, it would carry far greater symbolic weight than the earlier actions of smaller firms: “If Meta or Microsoft were to add Bitcoin to their balance sheets, it would arguably have a more significant impact than all the smaller companies doing so, much like when Tom Hanks contracted COVID—everyone was like, ‘Oh dear, Tom Hanks has it!’” Quite the comparison! 😂

When a user pointed out that Tesla had “already broken the ice four years ago,” Mr. Balchunas conceded the point but added, “Yes, but that kind of doesn’t count anymore; it’s hard to explain, but you know what I mean.”

However, skeptics were quick to voice their dissent. Larry Tabb, head of market-structure research at Bloomberg Intelligence, expressed his incredulity: “What? Why? They do not pay employees in Bitcoin, they do not purchase goods with Bitcoin, it does not yield a return, and they cannot utilize it for anything. The only reason for a corporation to acquire Bitcoin would be for investment purposes.” He likened the notion to purchasing an S&P 500 ETF without the benefit of dividend capture, concluding that management should either pursue a formal investment mandate or return idle capital to shareholders.

Mr. Balchunas countered that the motive would indeed be “shareholder value,” leaving the market to determine whether the trade-off is worthwhile: “Time will tell.”

Outside the realm of analysts, founders within the Bitcoin ecosystem speculated on Mr. Zuckerberg’s personal inclinations. Lyle Pratt, chief executive of the decentralized communications platform Vida Global, referred to Meta as “the dark horse of the corporate Bitcoin acquisition game,” citing Mr. Zuckerberg’s dual-class voting control, his unsuccessful attempt to launch the Libra (later known as Diem) stablecoin, and, of course, his goat named “Bitcoin.”

Mr. Pratt humorously added that Mr. Zuckerberg “does not wish for Cameron and Tyler to possess more Bitcoin,” a cheeky jab at Meta’s long-standing rivalry with the Winklevoss twins. Former Meta executive and current Lightspark chief executive David Marcus, who once led the Libra initiative, has previously stated that Mr. Zuckerberg “appreciates Bitcoin,” lending anecdotal support to both Mr. Balchunas’ and Mr. Pratt’s assertions.

Strive’s shareholder proposal is set to be voted upon at Meta’s forthcoming annual meeting. Mr. Cole’s gambit was designed to raise the political cost of inaction for Meta’s board. Notably, Meta’s board has recommended against it and has not publicly commented on Mr. Cole’s Las Vegas broadside.

At the time of this writing, Bitcoin traded at a remarkable $107,948.

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2025-05-29 21:45