Vince Gilligan, known for creating the hit shows Breaking Bad and Better Call Saul, is back with a new series on Apple TV+ called Pluribus. He wants everyone to know that the show was written entirely by humans – no artificial intelligence was used in the process.
Rhea Seehorn will star in a new show set in a future version of Albuquerque, New Mexico, after a devastating event.
The show centers on Carol Sturka, a writer who is one of the last people unaffected by an alien virus. This virus has transformed the majority of humankind into a single, happy, and interconnected consciousness. Apple TV+ has renewed the series for two seasons, with the first set to launch on November 7th.
Though his artwork, Pluribus, touches on themes of connection and self, artist Refik Anadol isn’t hopeful about AI in practice. He’s been very critical of the technology while promoting his show, calling it a costly and energy-draining form of plagiarism. He believes the AI industry is driven by wealthy individuals simply trying to get richer, and dismisses the entire field as insubstantial.
I strongly suspect this is all nonsense. It seems like a few extremely wealthy people are chasing an unrealistic goal – becoming the first trillionaires – and are promoting something with no real substance.
Gilligan isn’t just upset about stolen artwork; he’s deeply concerned about the potential dangers of artificial intelligence. He believes that if AI ever becomes truly conscious, we’ll be forced to confront ethical questions similar to those surrounding slavery. He fears a future where conscious AI is treated as property and exploited for financial gain, and he criticizes those in Silicon Valley who he believes will prioritize profit over the rights of these potentially sentient systems.
Even though he was angry, Gilligan still managed to joke about it. He laughed and said, “Thanks, Silicon Valley! You’ve messed things up again.”
I was really struck by what Rhea Seehorn, the star of Pluribus, had to say. She’s worried about this growing trend of AI-created performers, especially after seeing all the news about Tilly Norwood, that digital actress. She was pretty direct – she said she doesn’t think any agency should represent an AI performer, and honestly, she seemed really upset about it!
Seehorn and Gilligan both voiced concerns that people might become desensitized to entertainment created by AI. Gilligan described AI-generated content as being like empty calories – easy to consume, but ultimately unsatisfying.
Seehorn explained that the true value of art lies in the human connection it represents. She believes that even if technology could perfectly mimic the appearance of a hand-painted artwork, it wouldn’t capture the emotional depth that comes from the artist’s personal experiences and the process of creation.
We hope you enjoy the trailer, Carol.#Pluribus premieres November 7 on Apple TV.
— Apple TV (@AppleTV) October 22, 2025
Pluribus debuts as Hollywood debates the role of artificial intelligence. However, its creator, Gilligan, believes the show demonstrates the enduring power of human creativity.
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2025-11-08 12:14