VIG is the kind of fund that whispers low fees in your ear while the others shout their prices. NOBL, meanwhile, prances around with a parade of blue-chip names, all polished and predictable.
Both chase dividend growers, but VIG is a wide-eyed optimist with a tech obsession, while NOBL is a grizzled veteran who only trusts names that have survived 25 years of rain and war.
Snapshot (cost & size)
| Metric | NOBL | VIG |
|---|---|---|
| Issuer | ProShares | Vanguard |
| Expense ratio | 0.35% | 0.05% |
| 1-yr return (as of Dec. 12, 2025) | 3.05% | 12.73% |
| Dividend yield | 2.04% | 1.59% |
| Beta | 0.77 | 0.79 |
| AUM | $11.3 billion | $120.4 billion |
The numbers don’t lie. VIG is a penny pincher’s dream, while NOBL’s fee is a tax on its own pretensions.
Performance & risk comparison
| Metric | NOBL | VIG |
|---|---|---|
| Max drawdown (5 y) | (17.92%) | (20.39%) |
| Growth of $1,000 over 5 years | $1,319 | $1,557 |
What’s inside
VIG is a sprawling estate of 338 names, its wealth concentrated in tech, finance, and healthcare. Top dogs like Apple and Microsoft loom large, their dividends as reliable as a bullet in the chamber.
NOBL is a tighter, more disciplined fortress. Its 70 holdings are equally weighted, a chessboard of industrials and consumer staples. No single name dominates, but the whole feels like a well-armed guard dog.
What this means for investors
Dividend funds are like bad marriages-seemingly alike until the first fight. VIG’s broad strokes favor the market’s titans, while NOBL’s narrow focus clings to the past, its rules as rigid as a prison cell.
Costs matter. VIG’s fee is a whisper in your ear. NOBL’s is a shout from a crowded room. The difference isn’t just money-it’s strategy, philosophy, and the weight of time.
For an activist, the choice is clear. VIG is the future, a fund that grows with the market. NOBL is a relic, clinging to a past that may not return. But then, not all investors want to chase the future.
Glossary
Expense ratio: The annual fee, as a percentage of assets, that a fund charges its investors.
Dividend yield: Annual dividends paid by a fund or stock divided by its current price, expressed as a percentage.
Total return: The investment’s price change plus all dividends and distributions, assuming those payouts are reinvested.
Beta: A measure of an investment’s volatility compared to the overall market, typically the S&P 500.
Max drawdown: The largest percentage drop from a fund’s peak value to its lowest point over a specific period.
AUM (Assets Under Management): The total market value of all assets managed by a fund.
Equal-weighted: A portfolio strategy where each holding has the same allocation, regardless of company size.
Defensive tilt: A portfolio emphasis on sectors or stocks considered less sensitive to economic downturns.
Full replication: An index fund strategy that holds all securities in the benchmark index in the same proportions.
Dividend growth: The consistent increase of dividend payments by a company over time.
Sector weights: The percentage of a fund’s assets allocated to each industry sector.
Constituents: The individual stocks or securities that make up an index or fund.
For more guidance on ETF investing, check out the full guide at this link.
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2025-12-30 22:57