Vanina Ivanova, a veritable marketing maven, has improperly snatched the spotlight from mere mortals. With nearly a decade of battling in the crypto coliseum, she now dons the crown as Head of Marketing at NEON EVM, that clever little extension designed for Ethereum developers who want to frolic with those Solana dApps. Such fun!
During her expedition through the industry, Vanina witnessed the galactic shift in women’s involvement, observing both prosperity and persistent potholes. In this delightful tête-à-tête, she shares her convictions on the imperative need for more women to ascend to leadership roles, particularly in those elusive areas of engineering and developer relations.
Vanina Ivanova’s Adventurous Odyssey in Crypto
Q. How did you tumble into the crypto realm, and what strange twists led you to your current throne?
Ah, the magical year of 2016! It was purely serendipitous, I assure you! My intrepid team and I were concocting a video streaming platform that we thought might earn us a few quid via traditional ads, only to discover that those advertising networks were worse than a soggy biscuit.
We stumbled upon their Achilles’ heel—the vexatious lack of transparency in the advertising supply chain! Naturally, we decided to craft our very own ad engine on the blockchain—a dashing escapade that required us to learn and adapt faster than my Uncle Monty at a buffet dinner, but we pulled it off splendidly.
Q. Did you have a wonder woman you looked up to while cascading through the waves of crypto?
Indeed! There exists a panoply of fierce, marvelous women in Web3 who often toil away, cloaked in shadows. I admire every single one of them, known and unknown, like unseen guardians against the dark forces of mediocrity. 💪
Women in Crypto: The Not-So-Simple Transformation
Q. How has the presence of women in the crypto sphere altered since your grand debut, particularly regarding their engagement and participation in highfalutin leadership roles?
In the early days, spotting a female leader was like finding a needle in a haystack. The industry was akin to a gentlemen’s club, complete with cigars and terrible jokes. I fondly recall a hackathon back in 2017 in San Francisco—five women and hundreds of men! Quite the soirée! 🎉
In yesteryears, most women were tethered to marketing or operations roles. While that’s still lingering today, we’re reveling in a surge of women infiltrating engineering and devrel positions. A splendid uprising, if I may say!
Q. What impediments do our intrepid women face in accessing this crypto universe? How might we alleviate these obstructions?
One cannot overlook the vexing issue of insufficient representation. We desperately need more gallant women leaders strutting their stuff in the limelight. And let us not mince words—misogyny is alive and kicking in this realm, often with gusto.
This is precisely why valiant organizations like SheFi are crucial, bestowing upon women the education, mentorship, and support they crave (and deserve) to embark on their Web3 quests or simply to navigate the choppy waters of crypto for their financial autonomy.
Q. In your wisdom, how does marketing charm women into the enticing crypto landscape?
Ah, crypto—a realm ensconced in riddles and double entendre! It falls upon the marketers to dispel these fogs of confusion, broadcasting the message that Web3 isn’t rocket science (despite it sounding rather fancy!). Women have a charming habit of second-guessing their own brilliance, hence we must spotlight examples that make them think, “Hold on a tick, I can do that too!” 🎈
The Dauntless Evolution of Crypto Marketing
Q. How do you bolster women’s participation in crypto through your marvellous marketing schemes?
I’ve always endeavored to make crypto comprehensible and to flaunt the tantalizing opportunities it harbors for financial liberation. I daresay we’ve managed to gather a fabulous collective of magical women in crypto—we’re each other’s cheerleaders and champions, attempting to draw in more females from the traditional Web 2.0 terraces!
Q. You’ve just donned the enviable mantle of Head of Marketing at Neon EVM. What grand accomplishments are you aiming for in this fresh chapter?
Oh, Neon EVM is a miraculous network extension, allowing EVM developers to subdue Solana’s liquidity and user base! At present, Solana seems to be the Pied Piper of enticing the non-crypto crowd into our spirited domain.
Ultimately, I dream of a day when onboarding to a dApp is as breezy as signing up for TikTok. Imagine the joy! 💃
The Challenges Persist
Q. The crypto cosmos is interconnected and often requires globe-trotting. How do the challenges faced by women oscillate across the countries you’ve navigated?
Ah, what a vast topic indeed! I dare say, it requires more than a simple paragraph. Women world over grapple with economic, political, and often culturally entangled predicaments.
My focus remains firmly on the wider challenges—such as the relentless misogyny and discrimination. If we dismantle these, we can empower women with the tools necessary to tackle more localized issues.
Q. What sage advice would you impart to women aiming for leadership roles in the crypto universe?
Speak up, my darlings! Never hesitate to ask what you think is a “silly” question—you’ll be shocked at how often the blokes are equally as clueless! And surround yourself with a strong squad of women—a veritable sisterhood! Embrace failure as your dance partner, then rise, twirl, and keep on gliding! 😄
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2025-02-28 13:20