UFC Breaks Records with Historic Paramount+ Debut

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UFC 324 had a record-breaking debut on Paramount+ this past Saturday, becoming the most-streamed live sports event ever on the platform.

The Justin Gaethje versus Paddy Pimblett fight was a huge success for Paramount+, attracting almost 5 million streams and reaching over 7 million homes in the U.S. and Latin America. It was the platform’s most-watched exclusive live event ever.

Gaethje vs. Pimblett: Fight of the Year Contender

UFC 324 concluded live from Las Vegas’s T-Mobile Arena with an exciting five-round fight between popular fighter Justin Gaethje and up-and-coming British talent Paddy Pimblett.

Justin Gaethje won a clear victory, becoming the Interim Lightweight Champion and potentially earning a fight against current champion Ilia Topuria to unify the titles. Many are already calling their future matchup a strong candidate for Fight of the Year.

Streaming and Viewership Milestones

According to Paramount+, UFC 324 delivered:

  • 4.96 million average minute viewers during the main card
  • 7.18 million households reached globally
  • 5.93 million peak concurrent streams

The event reached more viewers than any other live UFC event in the last ten years, when counting viewers across TV and online platforms.

Paramount+ Goes All-In on UFC

Instead of having to pay extra, UFC 324 was included with a regular Paramount+ subscription.

As a huge movie and TV fan, I’m really seeing Paramount make a big push with streaming, and this UFC deal feels like a key part of that. It’s not just about having sports content, but building a real cornerstone for their streaming service, especially here in the US and throughout Latin America. It feels like they’re betting big on UFC to attract and keep subscribers.

Fans can now expect access to:

  • All UFC numbered events
  • 30 UFC Fight Night events annually
  • Dana White’s Contender Series
  • The Ultimate Fighter
  • Behind-the-scenes content

Social Media Buzz

UFC 324 also dominated social media, becoming:

  • The #1 most social event across broadcast, cable, and streaming on January 24
  • The most social Paramount+ exclusive telecast ever
  • The top trending topic worldwide on X for six straight hours
  • With over 186K mentions, up 127% from UFC 323

The marketing campaign used a strategy called “Paramount One,” which brought together resources from CBS, popular shows like Landman, and collaborations across different networks to significantly increase visibility and audience reach.

What’s Next: UFC 325 Live from Sydney

Don’t miss UFC 325: Volkanovski vs. Lopes II, live on Paramount+ this Saturday, January 31st, from Sydney, Australia. The main card starts at 9 PM Eastern Time / 6 PM Pacific Time.

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2026-01-27 00:02