Trump Media: A Comedy of Errors (and Finances)

Alright, folks, settle in! We’re diving into the financial circus that is Trump Media (DJT 3.48%). This company, birthed from a merger with a SPAC – a Special Purpose Acquisition Company, which, let’s be honest, sounds like something out of a spy movie – went public on March 26, 2024. It opened at a princely $70.90, but now? Less than nine bucks. Nine! I’ve seen better openings for a lemonade stand.

So, the question is, can this… unloved stock beat the market this year? Let’s take a look under the hood, shall we? It’s like inspecting a clown car – you never know what you’re going to find. And trust me, there’s a lot of honking going on.

What Does Trump Media Do?

Trump Media’s main act is Truth Social, which bills itself as an “uncensored” and “conservative-leaning” alternative to the big social media platforms. Uncensored, eh? Sounds… dangerous. But here’s the kicker: they don’t tell us how many people are actually using it. No monthly active users (MAU), no average revenue per user. It’s like running a restaurant and refusing to count the customers. According to SEO.ai, they managed a measly 6.3 million MAUs in January 2025. Six point three million! My grandmother gets more visitors for bingo night.

They also launched Truth+, a streaming video platform. But the Android app has only been downloaded about 100,000 times. A hundred thousand! Meanwhile, Rumble (RUM 3.60%), the other conservative streaming platform, boasts 52 million MAUs. Fifty-two million! It’s like comparing a poodle to a woolly mammoth.

Trump Media’s core business is, shall we say, stagnant. So, naturally, they’ve decided to buy Bitcoin (BTC 2.19%) and Cronos (CRO 1.42%) tokens. And they even issued their own private “TMTG” tokens. It’s like a desperate attempt to distract you with shiny objects while the ship is sinking. But the crypto market cooled off, so that plan… didn’t exactly pan out. It’s a bit like juggling flaming torches while riding a unicycle – impressive for a moment, disastrous in the long run.

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Could Trump Media Beat the Market?

Let’s be blunt: Trump Media is barely making any money and is losing a lot. Massive losses, folks. They’re struggling to stay relevant, paying out huge sums in stock-based compensation, legal fees, and interest on their debt. It’s like trying to fill a leaky bucket with gold – a noble effort, but ultimately futile.

Metric 2023 2024 2025
Revenue $4.1 million $3.6 million $3.7 million
Net Loss ($58.2 million) ($401 million) ($712 million)

With a market cap of $3.7 billion, they’re valued at over 1,000 times their trailing sales. One thousand! Rumble, worth $1.8 billion, trades at just four times this year’s sales. It’s like comparing the price of a diamond to a handful of pebbles. Honestly, it’s a joke. A very expensive joke.

Simply put, Trump Media is a meme stock. It could plunge 99% and still be considered expensive. So, while headlines about President Trump or their crypto plans might cause a temporary spike, I seriously doubt this stock will beat the market this year. Investors would be much better off sticking with well-managed social media companies. Or, you know, investing in a good pair of clown shoes. At least those might get a laugh.

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2026-03-24 21:33