tm:rw Is Reimagining the Tech Retail Space in NYC

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Summary

  • tm:rw, an innovative tech retail space, is opening in NYC’s Times Square on Tuesday, July 29
  • The space houses several interactive shopping concepts that immerse customers in the latest cutting-edge tech releases, from indie labels to the world’s largest conglomerates

On July 29th, a technologically advanced retail space spanning over 20,000 square feet, aimed at pioneers, innovators, and forward-thinkers who envision the future, will officially open in New York City’s Times Square, inside the iconic Candler Building. The shopping experience will have a futuristic twist to it.

Established by Nathalie Bernce and Jacov Nacktailer, this innovative three-story retail concept offers customers a chance to explore advanced products from both budding startups and leading global corporations in an engaging, interactive setting. In partnership with Harry Nuriev, the venue provides visitors with opportunities to try out the latest technology through a dynamic array of activations and collaborative projects spanning multiple distinct areas.

This unique store showcases the globe’s largest 3D retail hologram by HYPERVSN, along with one of the three Transparent 4K Smart TVs in the world, the LG OLED T. The store is divided into distinct areas, such as:

– “The Playhouse,” a thrilling space for e-sports, virtual reality, and video game trials,
– “The Studio,” which offers a comfortable karaoke setting using Vizio MicMe,
– “The Barber Shop” equipped with advanced mirrors and modern grooming tools,
– and “The Sanctuary,” boasting top-tier home audio systems and a variety of music devices for an exceptional listening experience.

Bernce, the CEO, stated, “tm:rw was created to stir curiosity and excitement, encouraging exploration.” This environment fosters innovation, enriching rather than replacing our human experiences. It’s a place for those who think creatively, and an attractive location that encourages discovery.

As a gamer, I’d say: Over nearly a decade, we’ve been remodeling retail stores globally, from London’s Selfridges to Berlin’s KaDeWe and Rome’s Rinascente. Our vision for this store is to transform it into a platform where fresh ideas from up-and-coming creators and legendary brands can be showcased, exchanged, and breathed life into.

Jordan Traxler, Global Head of Marketing, expressed, “Our goal is to motivate and spark curiosity.” What truly distinguishes tm:rw is not merely our meticulously selected product range, but rather the thoughtful care we extend towards each customer and partner brand. Tm:rw is not about creating a spectacle; it’s about making the future feel intimate, significant, and impactful. The question we ask ourselves is, “How can this product enhance my life?

The Tammy & Rex Wesson store will commence operations on Tuesday, July 29, at the Candler Building. Get a sneak peek of the store by checking out the gallery above.

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2025-07-27 17:56